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Social media marketing helps you understand your audience. Part of what makes social channels like Twitter and Instagram marketing effective marketing tools is the interaction you have with your customer base. By reading their tweets and status updates, you’ll gain insights into their daily lives and consumer behaviors, and answer questions such as: What products are they buying and why? What hobbies do they have? What kinds of posts do they love to share? What websites do they visit? These insights have obvious marketing benefits. When you understand your customers, you can write better content and more compelling posts, which leads to more traffic. But the benefits can sometimes go far beyond marketing, helping you identify customer pain points, improve sales conversions and even refine your product strategy. Boost your search engine rankings : SEO is something that often gets forgotten in conversations about the benefits of social media. Many search engines, suc...

For all the business owners, online visibility is very important. No matter what kind of business you are running, letting prospective customers find you online is the key to succeed in the business, and search engine optimization helps you reach out the maximum customers. SEO is a cost-effective service that ensures enhanced visibility and ranking, which at the end boost up the productivity, quality and services. However, it needs continues efforts to push your business website on the top position and plays a crucial role in internet marketing strategies. There are hundreds of ways through which you can increase the visibility of your website and grow your business online. Follow the techniques or tips listed below for a certain period of time and see how search engine optimization helps you boost up your business visibility in the search engines: Know your Primary Keywords It’s a great thing to analyze & identify the keywords and what your targeted users are actuall...

Blogging comes with a range of benefits for those individuals and enterprises, who pursue it sincerely.  Not only is it known to be a great way of adding fresh content to one’s website, it can assist in ascending one’s search engine rankings too. You speak to the providers of SEO services and they will tell you how blogging happens to be the core of their exercise. Over the last couple of years, things have transformed in this industry, like has been the case with a lot of other elements of internet marketing.  New ideas have emerged while some of the old ones have had to take the back seat.  Consider the case of Guest Blogging.  Prima facie, this might look like a tool through which an individual writes on someone else’s blog; however, there is more value to it than this.  Guest Blogging has turned out to be an extremely effective tool of driving traffic to one’s website/blog; and also getting into the good books of Search Engines, as such content is wh...

If you are in SEO or online marketing business, you must have heard about Google Analytics . It’s basically a web-based service, provided by the world’s most powerful search engine Google. Google Analytics provides detailed statistics about a website’s visitors and the sources from where the visitors are coming. It also measures the conversion and sales rate of a website. It provides some useful tools for search engine optimization and web marketing. Anybody with a Google account can use this service as the basic service comes free of cost. However, if you need cutting-edge features, there is a premium version available as well. Use of Google Analytics ·          It helps you measure visitor engagement in your site effortlessly. In simpler terms, it informs you how long a user is staying at your website because a longer stay means visitors love your website. ·          You can track the internal sear...

It’s not too hard to see why video is so popular these days — for one thing, it’s an easy-to-digest format that gives our eyes a rest from the overabundance of textual information online. This would be why the world reportedly watches 1 billion hours of YouTube social video per day. And those of you who are headed towards digital marketing careers should have a complete understanding of the power of video as a marketing tool. This is not only because they might be interested in making amazing videos, but because they’ll probably have to learn to incorporate video into their content in order to remain competitive. Here we’ll outline some best practices for digital marketers to create and share video and highlight 5 key reasons why video is so crucial to your marketing strategy. Undoubtedly, video marketing is one of the newest additions to your promotion toolbox. You might still have your doubts. Is it really worth to consider using videos for promoting your business? Do you have ...

WordPress Speed Optimization Plugins – Yug Technology Udaipur- I recommend running your WordPress site through GTmetrix (check the Page Speed and YSlow tabs) or another speed testing tool to use as a benchmark. Once you’ve installed each plugin, retest your GTmetrix scores to see how it affects your page load time and scores. Most plugins have at least a 4.5-star rating and rest assured, I have done my research and testing. 1. WP Rocket         WP Rocket was rated the #1 cache plugin in this Facebook poll and is what I use on my site. It’s a $39 premium plugin but is well worth it if site speed important. I even did my own test on WP Rocket vs. WP Fastest Cache. vs. W3 Total Cache, and WP Rocket gave me the best load times. Note you should only be using 1 cache plugin at a time, however, it’s best to try out at least 2-3 (the ones I listed) to see which one gives you the best results/scores in Pingdom/GTmetrix. 2. WP Fastest Cache It...

Like it or not, we’ve entered an era of marketing absolutely dominated by video ads. And guess what? It’s been a long time coming. For years, the video has been heralded as the future of content marketing; however, it’s rather clear that this once-speculated future has indeed arrived. Make the first seconds count Instagram users quickly scroll through their feeds, so brands need to make video ads that compel users to stop. Per Natasha Courtenay-Smith, CEO of digital marketing firm Bolt Digital, this means incorporating movement in the first three seconds. Think about thumbnails early on. Elizabeth Venanzi, online marketing manager at marketing agency Sparq Designs, noted another difference with platforms like Facebook or YouTube, where advertisers can customize thumbnails. With Instagram ads, brands have to use thumbnails from videos. thumbnails for instagram video ads “This needs to be in your mind while you are shooting or preparing a video, as the thumbnail is the mo...

It doesn’t matter if you run a small local shop or a big national company. Social media is an essential piece of your business marketing strategy. Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than three billion people around the world using social media every month, it’s no passing trend. What you might not know is that you’re ready to get your company’s social media off the ground right now. You don’t need to know every intimidating buzzword or have the magic number of followers. You can get started immediately—and even enjoy yourself in the process. Here are six reasons why investing in social media is a wise business move. Improved brand awareness Social media is one of the most stress-free and profitable digital marketing platforms that can be used to increase your business visibility. To get started, create social media profiles for your business and start networking with othe...

Now in a digital age, it is extremely important for all business to online marketing.  Because a huge amount of consumers like to purchase product online. So for all kind of business, it is necessary to online presence of their business. If your company does not conduct business online, a huge amount of your customer who wants to see you online they can’t see you and then you losing out on the opportunity to increase your customer. Some benefits of online presence of your business Easier for customer comes to you: Today, most of the people searching for a company online to buy a product. They are most likely to do their research online. At this stage, if you having an online presence and visibility to your customer will be beneficial to your business. A simple search on google or other search engine provides them all the information they seeking. Easy to show your products and services: By the online presence of your business, it is easy for your customers to see your ...