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Like it or not, we’ve entered an era of marketing absolutely dominated by video ads. And guess what? It’s been a long time coming. For years, the video has been heralded as the future of content marketing; however, it’s rather clear that this once-speculated future has indeed arrived. Make the first seconds count Instagram users quickly scroll through their feeds, so brands need to make video ads that compel users to stop. Per Natasha Courtenay-Smith, CEO of digital marketing firm Bolt Digital, this means incorporating movement in the first three seconds. Think about thumbnails early on. Elizabeth Venanzi, online marketing manager at marketing agency Sparq Designs, noted another difference with platforms like Facebook or YouTube, where advertisers can customize thumbnails. With Instagram ads, brands have to use thumbnails from videos. thumbnails for instagram video ads “This needs to be in your mind while you are shooting or preparing a video, as the thumbnail is the mo...

Now in a digital age, it is extremely important for all business to online marketing.  Because a huge amount of consumers like to purchase product online. So for all kind of business, it is necessary to online presence of their business. If your company does not conduct business online, a huge amount of your customer who wants to see you online they can’t see you and then you losing out on the opportunity to increase your customer. Some benefits of online presence of your business Easier for customer comes to you: Today, most of the people searching for a company online to buy a product. They are most likely to do their research online. At this stage, if you having an online presence and visibility to your customer will be beneficial to your business. A simple search on google or other search engine provides them all the information they seeking. Easy to show your products and services: By the online presence of your business, it is easy for your customers to see your ...